NIGERIA FASHION WEEK 2012 GOING GREEN AGAIN

EDITED BY FARIS & MICEL

It’s that time of the year again when lovers of beauty and fashion roll out their eyes in search for thrills and creativity to satiate their aesthetic cravings. All over the world it is happening and Nigeria is definitely taking up centre stage with numerous shows coming up. The Nigeria Fashion Week 2012 is here and Designers from all over the world are set to garb stunning African models in their own of kind threads and stitches. The models are also set to run the way more than we have ever seen as models of Nigerian descent around the world are flying in to graze this event.

The Nigeria Fashion Week has continuously provided the platform for Nigerian designers to rediscover themselves and make success of their creative talents. The Fashion week has been able to re-orient Nigerian designers to look only inward for inspiration by using locally made fabrics and accessories and come up with a range that has global appeal. It is opening Africa's biggest fashion, hair and beauty market to international designers and luxury brands wishing to gain the Nigerian very large market.

Those expected to participate includes Fashion designers, Textile, Garment & leather products manufacturers, Makers of wedding garments and accessories like cakes etc, Producers of lingerie/under wears, Jewelleries, wrist watches, shoes, bags, hats, Manufacturers of cosmetics, make-up, hair and skin care products, Producers of Zips, buttons, threads, tape rule, Manufacturers of various industrial sewing, embroidery, pressing and cutting machines.

Nigeria Fashion Week has always featured bold colors, but this year, just like last year the focus is on one color in particular -- green. The 2011 event with the theme ‘going green’ presented 42 designers and 39 exhibitors from 22 countries. It attracted both national and international media. The highpoint of the week was the ‘going green collection’ where most of the participating designers presented special garments made from recycled materials. It was to draw awareness to climate change issues. For the second time in a roll, Nigeria Fashion Week will showcase collection specifically to create awareness of environmental issues. The president of Nigeria Fashion Week Lexy Mojo-Eyes, said "The whole world is going green and that means the whole world is thinking about sustaining our environment. We thought this is our little contribution. The idea of Nigeria Fashion Week 'Going Green' means asking designers, to use recycled fashion accessories to be able to make collections that will help us project the idea of going green, to help in bringing awareness to people in Nigeria about the importance of a sustainable environment."

In a press release, the organizers points out that following the success of last year’s theme, this year’s event is still tagged ‘going green 2’ in continuation of what was started last season and promises to create a bigger platform for eco-fashion -or sustainable fashion as it is also called. More participants and international media are expected as well as buyers from Milan, New York, Australia and Asia. Nigeria Fashion Week 2012 ‘going green 2’will be declared open by the President of the World Fashion Organization, Paco De Jaimes.

Legendary Gold Limited is a foremost fashion, modelling and general events Production Company in Nigeria. It is the vanguard in the Nigerian fashion and modelling industry. Since its inception in 1995, it has become the industry’s reference point. The empire with a consortium of professionals has revolutionized and re-oriented the entire Nigerian fashion industry to looking inward to the various ethnic cultural backgrounds for inspiration through the use of locally made fabrics, accessories and designs in their production line. Legendary Gold Limited is renowned for exposing Nigerian designers and models all over the world in partnership with the Federal Ministry of Culture & Tourism and Foreign Affairs.

For more information and inquiries regarding the press release or participation, please contact Legendary Gold Limited at julian@legendarygold.tv tel: +234 812 255 9920.